How it all started
Many successful entrepreneurs have started from scratch, either as a dishwasher or in a small garage. Steve Jobs, Bill Gates, William Harley, and Arthur Davidson began their success stories in a small garage. If you buy into the story, even Barbie was born in a garage. They represent the American Dream. We, too have visions and dreams, and inititally, some of our goods were even stored in a garage but that's the only thing that links us to the American Dream.
The origins of BMW-Motorrad-Store cannot be traced back to a mythical building. We took our first steps in a small office above the salesrooms of the Karlsruhe BMW motorcycle dealer Bohling u. Eisele. We did not strive for wealth or power. On the contrary, we were driven by an essentially German virtue: Don't throw away what you might still need in the future. Over the course of the years, a lot of used motorcycle parts had accumulated in our salesrooms and workshop which took up too much space. To throw them away or sell them on flea markets wasn't an option. And so the idea was born to sell these used parts on ebay.
Our first ebay shop
In 2007, we started with two employees - one master craftsman who'd decided to turn his hobby into a career and set up our first ebay shop Alles-rund-ums-Bike and a part-time secretary who took care of the administrative tasks and order handling. At first, they were ridiculed by their colleagues as "crackpots" but soon the online department of Bohling u. Eisele turned from a small online vendor to a power seller. In addtion to used parts, Alles-rund-ums-Bike started to sell new parts such as BMW accessories, luggage systems, spare parts and apparel.
Our first online shop
We needed a separate online shop specializing in BMW equipment and apparel. This marked the birth of Teile-in-Eile in 2008. BMW Motorrad products were in such a high demand - not only in Germany but all over the world - that new personnel had to be hired. Our small office was crammed full of people, boxes, packages and files. Getting to ones workplace resembled a hurdle race.
In 2015 we moved to a spacious open-plan office above a well-equipped warehouse at the other end of the city of Karlsruhe. To optimize order processing, Teile-in-Eile was set on a Magento platform and simultaneously received a new name: BMW-Motorrad-Store. At present, the company has a staff of fifteen with upward tendency.
The key to our success
The key to our success is our belief that the CUSTOMER IS KING and customer experience is the key to commerical success. Only satisfied customers are loyal customers. To earn this loyalty, we strive to offer:
Our local partner
Bohling u. Eisele & Co. GmbH, one of the biggest BMW Motorrad dealers in Germany
Our international shops
BMW-Motorrad-Store, our German online store, has five international offshoots so that our customers can choose from the following languages: English, French, Spanish and Italian. For our UK customers, we've created still another shop where they can pay using their national currency.